How does a Friendly Financial Firm Compare to a Truly Caring Firm?

  It’s pretty rare that someone starts a completely new business from scratch in a thoughtful manner – methodically bringing the business and its philosophy to life. Being able to control every aspect of the pieces coming together. That’s what I did. Besides my faith, my wife, our daughter, our country  – forming and starting O’Reilly Wealth Advisors LLC (OWA) is something that I am very satisfied and proud to have overseen. I thoroughly reviewed the marketplace and discovered that most “financial advisors” are simply making commissions selling various financial products and conducting transactions. “It’s all about them (themselves the advisors).” Even those that are providing advice – do not provide holistic planning financial and close assistance with execution of the plan. They do not make money doing that, so they don’t do it and it is not expected. I decided that my firm’s mantra, our underlying philosophy, is “It’s all about them (the clients)”. As I formed OWA every decision was tested by asking, “Does this decision serve our future clients by maximizing the probability that they achieve their financial goals?” The answer had to be either “yes” or “this decision is neutral to this test”. In my research, as I looked at the process of providing top notch advice, I realized there were at least three areas where the industry is failing consumers: 1) Advice is poor, 2) Advisors are wimpy and not willing to state the truth particularly when it is not good and 3) Advisors are  (wimpy again) not willing to hold clients accountable to act on the advice. Advisors are “asset gatherers” – not advice givers, not coaches helping you reach...